Apple is considering making a bunch of changes at Beats Music, but shutting down the subscription streaming service isn't one of them.
"It's not true," Tom Neumayr, a spokesman for Apple, said in a phone interview with Mashable in the wake of a Techcrunch report that Apple plans to shut down Beats Music.
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Apple is weighing whether to rename Beats Music to bring the service's brand closer to other businesses the company already operates, people with knowledge of the situation told Mashable. The Cupertino company is also considering changing the technology behind the service, adding new features and designs, and adding exclusive music — much like the U2 album that can only be streamed on Beats Music, said the people, who asked not to be named because they aren't authorized to talk about the deliberations. Read more...
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