What Google’s new Inbox app means for email marketers

http://ift.tt/1ubTSGF //

Google is a company that thrives on innovation, and it has brought that energy and spirit to the email channel over the last few years, helping shake up the industry that just won't change (see, I didn't say "die" there). Google seems to have doubled down on email as it realizes it is the cornerstone of the consumer Internet experience.

The latest shake-up in the inbox is their latest product called Inbox (hey, no one said they are innovative product marketers). A provoking article about why Google wants to replace Gmail is a must-read as a companion piece to this article.

See also: Google Launches Inbox to Reinvent the Email App Read more...

More about Google, Inbox, Email Marketing, Business, and Marketing



from MashableClickZ