Facebook's new side project, Riff, tries to blueprint the recipe for viral videos

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From Instagram and Hyperlapse to, more recently, an embeddable video player, Facebook has slowly woven video sharing into many of its products and services

But Facebook's new app called Riff, released for iOS and Android on Wednesday, tackles video with a distinct twist.

See also: Facebook Paper: The Inside Story Is Not What You'd Expect

After users log into the app with their Facebook credentials, creating a video is a four-step deal. You'll be prompted to enter a topic with a hashtag — #AprilFools, #SundayFunday, that sort of thing — or pick one from a list of suggestions. Then, you record a clip up to 20 seconds long. If you review it and are happy with it, you can share it to your Facebook page. Read more...

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from MashableJP Mangalindan