Univision Amps Up World Cup Coverage With Twitter Amplify

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Univision is kicking off a new deal with Twitter by letting State Farm, McDonald's and Verizon run ads on tweeted videos of World Cup highlights.

The 5- to 7-second ads come before game clips aired on Univision's @UnivisionSports Twitter handle. Univision Sports will tweet several sponsored highlights per game. This one from Wednesday's Netherlands-Australia game, for instance, features a quick ad from State Farm:

See also: World Cup's Greatest Goal Dives Headfirst Into Meme Infamy

¡Al 54' #NED empató el partido con un fantástico gol conducto por Van Persie! Míralo aquí @StateFarmLatino http://t.co/gqypgo7oY3

— Univision Deportes (@UnivisionSports) June 18, 2014 Read more...

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from MashableTodd Wasserman