Monday, June 30, 2014

Consumers Are Willing to Pay More for Sustainability

http://ift.tt/VBlkhN // Sustainable

If you knew purchasing certain products and services helped save the planet, would you pay more for them?


According to a recent report from Nielsen, most of the world's consumers would. A global average of 55% of respondents in Nielsen's corporate social responsibility survey said they were willing to pay extra when companies are committed to positive social and environmental impact.



Respondents in the Asian-Pacific region were most willing to pay more for products with social-good benefits, surpassing the global average at 64% (up from 55% in 2011). European respondents seemed the least willing, at 40% (though, that figure still indicates an 8% increase from 2011). Read more...


More about Business, Sustainability, Social Good, Home, and Chart Of The Day



from MashableMatt Petronzio
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