How to Win a Mashie

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Like obscenity, humor and possibly, obscene humor, great marketing defies easy classification. If you've ever seen an ad, tweet, Facebook post, viral video, Vine video or anything else that changed your mind about a brand or product, then the marketing has done its job. Why analyze further?

To salute the people behind the marketing, for one thing. Marketing is nothing more than an endless quest to solve problems. Doing so in a way that is bold, entertaining, brand-appropriate and takes advantage of the latest media trends, is very difficult. Last year, Mashable began saluting the industry's most creative minds. Continue reading to find out what goes into picking a Mashie winner. Read more...

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from MashableTodd Wasserman