In the early '80s, Steve Jobs and Lee Clow formed one of the most enduring client-agency relationships in the advertising world. In a business known for corporate infidelity, Jobs repeatedly tapped Clow and his ad agency, TBWA/Chiat/Day, for some of the company's most enduring ads, including the "1984" Super Bowl ad and the "Mac vs. PC" campaign in the 2000s.
Now, that relationship appears to be on the rocks. According to a report in AdAge , Apple is in the process of building an internal ad agency that will eventually have as many as 1,000 employees. In recent pitches, TBWA/Media Arts Lab, the agency that has serviced just one client, Apple, since the mid-2000s, has competed with Apple's own advertising agency and even invited outside agencies in on pitches. There's no indication that MAL, as it's known, is on the outs, but more and more pitches seem to be going to the internal team. Read more...
More about Advertising, Apple, and Business
from MashableTodd Wasserman
0 comments:
Post a Comment