90% of Americans more likely to trust brands that back social causes

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If your brand doesn't support social causes, it's missing out on a huge audience.

Consumers don't just like when companies incorporate social good into their business models — they've come to expect it, whether it's through corporate social responsibility (CSR), cause marketing or "good" content. In fact, 90% of Americans say they're more likely to trust and stay loyal to companies that actively try to make a difference.

See also: Why Nonprofits Are Replicating the Startup Model

Studies also show that 88% of consumers would buy a product with a social or environmental benefit, and a surprising 84% would tell friends and family about a company's CSR efforts. Read more...

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from MashableMatt Petronzio