Saturday, February 14, 2015

YouTube at 10: Under siege but still dominant

http://ift.tt/1zUjfhd // Youtube3

In 2006, YouTube's then-CEO Chad Hurley wowed the crowd at Allen & Co.'s annual media conference by pointing out that YouTube had 60% of the online video market.


Eight years later, in 2014, the figure was comparable at 56% —on desktop — according to comScore. Back in 2006, the nearest competitor had just 17%, but now Facebook has 33% of the market. At 10, YouTube is still dominant, but at this particular moment it's facing a raft of tough competitors.


Those rivals include Facebook, AOL and Yahoo. All of whom have made real inroads in recent years. YouTube is still the default for amateur videos and the Google unit has done a decent job creating a stockpile of slick, professional inventory, but in that business, YouTube isn't nearly the dominant player it is in video overall Read more...


More about Youtube, Business, and Media



from MashableTodd Wasserman
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