Target undercuts Amazon on free shipping

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Target is trying to hit Amazon where it hurts.

The retail chain announced Monday that customers can qualify for free shipping on all orders of $25 or more placed through Target's website "with virtually no exclusions," down from a $50 minimum previously.

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For about a decade, Amazon offered free shipping on orders of $25 and up. Then, in late 2013, the ecommerce company raised the minimum cost for free shipping to $35 amid continued calls from investors for the company to boost its bottom line

Those who sign up for Amazon Prime, the company's premium service which currently costs $99 a year, receive free two-day shipping on orders. Read more...

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from MashableSeth Fiegerman