Monday, April 13, 2015
Home » Mashable » In advertising, sex still sells — as long as it's multicultural, transgender or inclusive

In advertising, sex still sells — as long as it's multicultural, transgender or inclusive

http://rack.3.mshcdn.com/media/ZgkyMDE1LzA0LzEzLzBlL2R1cmV4LmIxZTAyLmpwZwpwCXRodW1iCTU3NXgzMjMjCmUJanBn/f8ba0595/eba/durex.jpg // Durex

"What you call love was invented by guys like me — to sell nylons."


Don Draper makes that classic declaration in the first episode of Mad Men. But if his character were working as an advertising executive today, he might amend that statement to: "to sell condoms" or "to sell State Farm insurance."


The two most-watched branded videos on YouTube in March showed off romance with an emphasis on diversity and multiculturalism, according to the latest edition of the YouTube Ads Leaderboard list. These viral videos hint at the growing comfort and success marketers have in showcasing a more open-minded understanding of relationships. Read more...


More about Youtube, Advertising, and Business



from MashableSeth Fiegerman
Posted by at 0 comments
Labels:
Share this post
  • Share to Facebook
  • Share to Twitter
  • Share to Google+
  • Share to Stumble Upon
  • Share to Evernote
  • Share to Blogger
  • Share to Email
  • Share to Yahoo Messenger
  • More...

0 comments:

Post a Comment

:) :)) ;(( :-) =)) ;( ;-( :d :-d @-) :p :o :>) (o) [-( :-? (p) :-s (m) 8-) :-t :-b b-( :-# =p~ $-) (b) (f) x-) (k) (h) (c) cheer
Click to see the code!
To insert emoticon you must added at least one space before the code.

Subscribe to: Post Comments (Atom)
 
Blogger Template By : MKR | IVYthemes.com