One topic that Mashable is particularly excited about is the rise of new visual platforms like Snapchat, Vine and Instagram. This is something we'll be discussing and demoing at the Mashable Media Summit on Dec. 5, a one-day conference that focuses on the how digital storytelling is revolutionizing the media industry
We interviewed Mashable's Jeff Petriello, a short-form video producer and manager on the marketing team, to get the conversation started on the latest visual trends.
Q: What are the newest visual tools in marketing and what do they do?
JP: It seems like it's less about what's new technology-wise and more about what's become easier for everyone to do. Photography, videography, animation, editing and manipulation - these used to be crafts with barriers to entry that now are much easier to break through. For marketers, especially in the digital realm, this change shifts targeting to a huge audience with significant creative power, and lets them do more with less cash. Read more...
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from MashableCasey Brown
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