Depend's ads feature a parade of glamorous, pants-free millennials

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This isn't your grandmother's adult diaper.

Depend, the brand behind special underwear and guards for people dealing with bladder leakage and incontinence, is trying to shed its stigma with a new promotional video showing young, healthy-looking women shedding their pants in public to reveal Victoria's Secret-worthy Depend's products.

In one ad, a model with glossy raven hair and a leather jacket is wearing a pair of black Depend underwear that, from a distance, plausibly resembles hot pants. Despite the conspicuous framing, the ads are supposed to be about undetectability

"It's a recognition that many women with bladder leakage worry that people can tell," Liz Metz, brand director of Depend, told Ad Age about the video. Read more...

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from MashableSeth Fiegerman