Redditors are hailing this as "the worst local commercial I have ever seen." While that may be true for topofthecc, we can probably all agree that it's pretty bad and probably the worst you'll see today.
The back-to-school ad, for a shopping center in St. Joseph, Missouri, has many cringe-inducing elements, including '80s, Fat Boys-style rapping, off-key singing and perhaps most of all, ultimately unsuccessful attempts to muster enthusiasm
Saddest of all, according to the Reddit discussion, the mall hasn't enjoyed the attendance it used to — a plausible claim since retail foot traffic is falling everywhere in the age of Amazon. Perhaps this so-bad-it's-good ad will give East Hills a splash of ironic fame and once again draw the crowds. Read more...
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from MashableTodd Wasserman
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