Ice Bucket Challenge Wasn't Originally About ALS

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You can't go an hour without seeing an online video one of your friends, a major celebrity or a tech titan dump a bucket of ice water on their heads posted on social networking sites

If you've seen one of the 1.2 million ice bucket challenge videos uploaded to Facebook alone, you know the movement aims to raise awareness for ALS, the neurodegenerative disease also known as Lou Gehrig's Disease.

See also: Why Is Everyone in Your Facebook Feed Dousing Themselves in Ice Water?

But according to new Facebook data, the ice bucket challenge quietly started as far back as June 8, nearly six weeks before it was tied to ALS in July and eventually reached viral status this week. Read more...

More about Facebook, Tech, and Ice Bucket Challenge



from MashableSamantha Murphy Kelly