$1 Will Buy You Free Taco Bell for Life — If It's the Right Dollar

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It’s a simple idea that is likely to make Americans double-check their pockets: Taco Bell launched a campaign this week in which anyone who finds one of 11 specific $1 bills can win a $10,000 gift card

The brand is touting it as “a lifetime of free Taco Bell," which is based on average consumption ($216 per year) for 46 years.

See also: Why Taco Bell Went Loco for Snapchat

Taco Bell has distributed 11 "everlasting dollars" around the country, actual dollar bills that are being released in 11 cities nationwide. They recorded the serial numbers of the 11 bills and are releasing one per day for the next 11 days, starting in Los Angeles. On Wednesday, Chicago was announced as the second city; each person who finds a bill will win a $10,000 gift card to the restaurant chain. Read more...

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from MashableTodd Wasserman