What do cops and robbers, food porn, high-flying granddaughters, 1970s American TV actors and Motown classics have in common?
Not much, except that they're all featured in the best global advertising you didn’t see this past year.
Mashable compiled a top-seven list of catchy, witty, beautiful, memorable international ads here. The list could go on and on, especially if Japan keeps churning out catvertising fever dreams like the one below. But we’ve skimmed the cream here — go ahead and lap it up.
1. Catvertising (for Fit’s LINK gum)
This chewing gum commercial is called “Gokiken Shukkin,” which translated, means something like “Cheery Going to Work.” And who wouldn’t be, because giant cat!
In just 15 seconds, Japanese/Korean candy maker Lotte manages to convey that Fit’s Link gum lasts for 50 minutes (hence the timer in the corner of the screen) and that if you chew it, a furry friend will tightrope-walk to speed your journey to the office.
Lucky Japanese salary man.
It’s inspired lunacy from the country that practically invented catvertising. Read more...
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from MashableT.L. Stanley
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