You'll really hear it here first in music app for unsigned bands

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It takes a special kind of optimist to bet their own money on whether there's a big enough audience out there to support a discovery app for music videos by unsigned and emerging bands

Turns out Amman Ahmed, founder of Rormix, is exactly that kind of believer.

"The majority of people, especially in the venture-capital and investor scene, get kind of put off by the music industry," said Ahmed, speaking by phone earlier this month regarding the run-up to the Manchester, UK-based startup's launch, back in April

See also: 33 Musical Earworms You Can't Escape

"The only reason I was able to take Rormix to where I needed it to get to," he said, "is that I invested around £60,000 of my own money to prove the concept." Read more...

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from MashableJames O'Brien