Mattel apologized on Wednesday for the Barbie children's book that was widely deemed sexist for its portrayal of a female engineer who needs the help of two men to do her job, and pulled the book from online stores
The company posted an apology to its Barbie Facebook page, saying all titles "moving forward will be written to inspire girl's imaginations, and portray an empowered Barbie character." Barbie: I Can Be a Computer Engineer is no longer available on Amazon.
In the children's book, Barbie has some trouble while she's trying to develop a computer program. She enlists the help of Steven and Brian, two male programmers, to help her understand the technologyFemale developers (and basically everyone else) did not take it well. Read more...
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from MashableRex Santus
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