The Party Without a Product: Inside Lyft's New York Launch

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New York City's newest transportation app is still preparing for Lyft-off.

About 2,500 people packed into a warehouse in Brooklyn Friday night to celebrate the launch of the ride-sharing startup Lyft. But among the guests wearing pink mustaches, drinking free beer and dancing to live music was one major issue: Lyft is still illegal in the city

The New York City Taxi and Limousine Commission put the brakes on Lyft's official app launch by filing a restraining order on Friday, saying that regulatory laws for the startup still need to be enacted.

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However, Lyft had already scheduled its launch party, and said via an official blog post that the event was still on. It received 6,000 RSVPs, and was promoted heavily on social media: Read more...

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from MashableKatie Nelson