What is Meerkat? Founder explains most-discussed app of SXSW

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"The meerkats are moving in colonies, and they're always alerted of what's going on," says Ben Rubin, founder of live-streaming app Meerkat, which has become the most-discussed app at SXSW this year

In this video, Rubin, together with Ryan Cooley, community manager of Meerkat, explain what the app aims to achieve.

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