Friday, March 6, 2015

The Salvation Army creates powerful anti-abuse ad using 'the dress'

http://ift.tt/1MeoFrL // The-dress

Though it divided the Internet just last week, the dress is now the centerpiece of a new PSA.


The South African chapter of the Salvation Army created a powerful new ad campaign spreading knowledge about domestic abuse using the white-gold version of the dress.




Is it so hard 2 see black & blue? 1 in 6 women are victims.

#StopAbuseAgainstWomen

#blackandblue #whiteandgold http://ift.tt/18WWjEz


— TheSalvationArmySA (@SalvationArmySA) March 6, 2015



The image, which features a woman covered in bruises and wearing the dress, states: "The only illusion is if you think it was her choice." Read more...


More about South Africa, Salvation Army, Advertising, Watercooler, and Pics



from MashableMax Knoblauch
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