SeaWorld tried to answer questions on Twitter, and it did not go well

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In an effort to increase its transparency with the public, SeaWorld launched the #AskSeaWorld Twitter hashtag on Thursday. The effort sunk — fast

The aquatic theme park chain has been dealing with a public relations setback in the wake of the 2013 documentary Blackfish , which accused the parks of unseemly practices in their care of captive orcas.

See also: SeaWorld looks ahead to marketing campaign amid dreary attendance report

While SeaWorld answered a curated selection of questions on its SeaWorld Cares site — and addressed some of the criticisms raised by Blackfish and other animal rights activists — the hashtag nevertheless blew up with harsh, sarcastic remarks from everyone from PETA to people who just want to know, "Where does the poop go?" Read more...

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from MashableMolly Lynch