Tuesday, March 3, 2015

Halifax's ad for 'date night' is utterly horrifying

http://ift.tt/1ACoxd7 // Halifax




Advertising, at least in theory, is supposed to stimulate a consumer's desire for a product or service or at least elevate one's opinion.


The Downtown Halifax Business Commission in Halifax, Nova Scotia, either didn't get the memo or is pulling off some crazy mental jujitsu here. Its "Date Night" video will likely have the perverse effect of attracting hipsters, since no one in their right mind in 2015 would make an ad like this. (Unless it was in purpose, that is. In that case, we say well done.)



The creative idea is pretty simple: Against a tableau of a horrific colors not seen since 1988, a group of (hopefully) actors make their pleas to potential suitors Read more...


More about Advertising, Canada, and Business



from MashableTodd Wasserman
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