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More about Advertising, Billboard, Us World, Domestic Violence, and Rankin
from MashableTim Chester
LONDON — A new billboard campaign in London is hoping to open a few blind eyes to domestic violence with a novel use of facial recognition technology
The poster, which was installed at Canary Wharf on Thursday, depicts a woman with a bruised face that actually changes and heals as passersby stop and heed the words "look at me."
The creative uses facial recognition technology to clock when people are paying attention to the advert, updating a viewer count at the bottom of the board and gradually altering the image.
Our innovative #LookatMe campaign for @womensaid with @OceanOutdoorUK now up on @LBBOnline http://t.co/Q7WXGpMZ0l http://ift.tt/1NpmLGa
— WCRS (@WCRS_LDN) March 5, 2015 Read more...
More about Advertising, Billboard, Us World, Domestic Violence, and Rankin
from MashableTim Chester
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