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More about Augmented Reality, Wearables, Virtual Reality, Hackathons, and Wearable Tech
from MashableAdario Strange
While many brands are hard at work figuring out how to harness augmented reality to power their marketing efforts, a group of students have created a way to block real-life ads before they ever reach your eyes
A prototype headset called "Brand Killer: Adblock for Real Life" offers every marketer's worst nightmare: It blocks company logos from your view when you encounter them in the real world
Created as an entry in the University of Pennsylvania's PennApps Winter 2015 hackathon, the four-person team responsible for the device describe it as "a technology demonstration that envisions a future in which consumers can use augmented reality to opt out [of] corporate influence" on their project page Read more...
More about Augmented Reality, Wearables, Virtual Reality, Hackathons, and Wearable Tech
from MashableAdario Strange
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