This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.
You can find just about anything on Wikipedia these days. Its more than 4.5 million articles include bios on every World Cup soccer player, a page dedicated to the Stone Mountain Memorial half dollar, a list of the largest buildings in the world and more.
But there isn’t a Wikipedia page on a certain business philosophy that I’m finding more and more important every day: customer success.
Customer success isn’t about good service at a four-star restaurant or getting a support ticket answered. Service and support have always been key components of success stories in the retail, hospitality and tech industries, but nowadays ecommerce companies, hospitality giants and restaurant groups are taking this to a whole new level based on the understanding that successful customers lead to a wildly successful company. They might not use the term “customer success” to describe their values, but they’re going beyond typical customer service, integrating a focus on delighting their clientele into their culture, practices and leadership Read more...
More about Business, Data, Customer Service, Dba, and Small Business
from MashableFrederic Kerrest
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