The National Guard Rises to the Occasion With Memorial Day Vine

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It's tricky to offer Memorial Day tributes on Twitter, but the National Guard has risen to the occasion with a Vine that manages to be both cool and respectful:

There was no such standout in the corporate world. For brands without an obvious military connection, the holiday can pose a dilemma: Ignore it and you can appear callous, but attempt to celebrate it and you can look like you're commercializing it

See also: Dear Brands: Here's How to Avoid Screwing Up on Social Media

Most brands made due with appreciative messages about the sacrifices made by the men and women in our armed forces. A collection of brand tweets by comedian Joe Mande, though, shows not everyone managed to pull it off: Read more...

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from MashableTodd Wasserman