The first episode of ABC's Selfie has been available for streaming since earlier this week, but the network's latest move is going to get the social media-focused show straight into the streams of Twitter users — and let them share it, too.
Starting Wednesday morning, ABC made the entire 22-minute pilot episode of the comedy, starring Doctor Who alum Karen Gillian available to watch within a Tweet, but in a first-ever move, Twitter users can also embed the show into their own original Tweet
"We went to Twitter with the idea of sampling the entire episode from our new series and they were thrilled to partner with us on this new technology," Marla Provencio, ABC's executive vice president of marketing, tells Mashable. "We worked with their engineers and were able to bring this offering to our audiences for this first time." Read more...
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from MashableSandra Gonzalez
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