Instagram launched a suite of deeper analytics for advertisers on Thursday that are targeted to offer greater visibility into how their campaigns are performing on the network.
The new metrics, like impressions, reach and engagement, will provide data to marketers almost in real time. The program is being rolled out to Instagram's several dozen ad partners, including Levi's, Hollister and Taco Bell. The Facebook-owned photo platform plans to roll out the program to all potential advertisers in the coming months
The desktop-based dashboard leverages Facebook's demographic information to let advertisers see an age- and sex-based breakdown of users who are interacting with branded messages. In a staging area, marketers can also see how an ad will look on Instagram on a mobile phone. Read more...
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from MashableTodd Wasserman
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