In a darkened room in the back of a small furniture store just south of San Francisco International Airport, the couch in front of me keeps changing colors and patterns, from red to blue to beige to a gray, white, and green pattern.
The couch is real — I can reach out and poke the cushions — but the psychedelic surface-shifting effect is created with augmented reality technology that projects fabric patterns onto the surface of the couch (which in reality is a boring shade of gray).
This is the work of Vizera Labs, whose cofounders imagine a future where brick-and-mortar stores could be replaced by smaller, cheaper, simpler spaces whose expensive physical inventory is replaced by virtual designs that can be projected onto just a few floor models. Read more...
More about Retail, Furniture, Augmented Reality, Tech, and Dev Design
from MashableMIT Technology Review
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