Friday, March 27, 2015

The 'Teflon Uber' paradox: Why controversies don't drive away customers

http://ift.tt/1D6noSM // Uber2

For nearly a year, Amy Resnick was the Uber poster child. She used the car service two or three times a week, taking it to and from work, the airport, you name it. Then news broke in November that a top Uber executive had made an idle threat against reporters who opposed the company


Resnick, a financial journalist based in New York City, felt compelled to take a stand against the app and go back to relying on subways, cabs and traditional car services



That strong reaction to Uber and its executive's remarks put her in the distinct minority.


"My friends outside media or tech didn't know or care," she told Mashable via direct message on Twitter. Read more...


More about Uber and Business



from MashableSeth Fiegerman
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