The New Republic's investment arm has made its first move in buying a piece of web analytics firm Parse.ly
The deal is a part of the magazine's larger effort to develop its digital tools by finding existing startups that mirror the publication's goals. Guy Vidra, TNR's editor in chief, said that the investment is the first of many
"There's no way that we can build everything that we want to build," Vidra said.
The deal is the most high-profile move by TNR since the magazine suffered a mass exodus of its editorial staff, including Franklin Foer, the editor in chief, and Leon Wieseltier, the literary editor. The staff reportedly had disagreements with Vidra and owner Chris Hughes over their efforts to transform the magazine. Read more...
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from MashableJason Abbruzzese
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