Richard Branson gets into the cruise business

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Richard Branson's Virgin Group announced Thursday that it is entering into the cruise business.

The newly-formed Virgin Cruises will "provide something new, fresh and meaningful to the guest," according to the company. Virgin's airlines are known for their style, with details like mood lighting and Vivienne Westwood-designed crew uniforms.

See also: How a TV show from the '80s shaped today's leisure cruise industry

Now the company wants to bring that style to the open sea.

“We plan to shake up the cruise industry and deliver a holiday that customers will absolutely love,” said Richard Branson, founder of the Virgin Group. Read more...

More about Virgin, Richard Branson, Business, and Cruising



from MashableJessica Plautz