A new way to help level the playing field for women buying cars

http://ift.tt/1zwZ5bv // Cars

Tara Weingarten estimates she's accompanied at least 50 women to the dealership to buy their cars. As a veteran automotive journalist for Newsweek and the founder of VroomGirls, a site devoted to women automotive enthusiasts, Weingarten grew frustrated with the traditional arrangement of pressured techniques and gendered salesmanship.

"For women, buying a car is the final frontier of big purchases. Now they'll buy a house or a condo by themselves, negotiate the price, totally fine. But they won't buy a car by themselves," she said.

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