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More about Branding, Airlines, Southwest Airlines, Airplanes, and Business
from MashableJessica Plautz
Southwest Airlines officially revealed its new design Monday morning in Dallas, after aviation bloggers leaked images of its plane design over the weekend. The reveal of the new plane design was accompanied by a new logo and website.
"It's a bold look; it's an updated look," said Southwest Airlines Chairman, President and CEO Gary Kelly. The airline has plans to paint 60 aircraft by the end of the year, with more in the next few years.
The redesign is focused around a heart symbol the airline says represents the values behind its brand. Read more...
More about Branding, Airlines, Southwest Airlines, Airplanes, and Business
from MashableJessica Plautz
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