When you go home tonight after a long day of work, slide off your shoes and socks, and flip on the television for some “you time,” remember that you're never truly watching alone. You're watching with thousands of others — and they're tweeting about it. Social TV has turned the act of watching television into a communal, interactive experience, one that connects us with others
Nielson reports that 84% of smartphone and tablet owners say they use their devices while watching TV, and specifically, 1 million Americans turn to Twitter as their second screen companion. This new way of thinking about entertainment consumption has altered how we perceive a television series' success. How many tweets mentioned the show? Who was talking about the plot twists? What was the show's share of voice? These considerations have become more and more important as TV goes increasingly social
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