One Man's Mission to Build America's Appetite for Artisanal Food

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Marketer Tom Monday has always been inspired by independent enterprises — businesses or individuals that are fueled by an unflappable passion for what they do and who they can reach, not just a desire to get rich.

For more than a decade, Monday labored in the music industry in a variety of roles to help bring exposure to smaller (but no less important) performers

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Then, in 2011, he moved onto a more corporatized position in the field, a decision he would later regret.

"It was soul-crushing," Monday tells Mashable. "I had a moment when I said, 'I have to go back and work with people who are making things that are interesting and that I care about.'" Read more...

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from MashableEli Epstein