The email marketing train is a constant and fast-moving one. It is hard to get off at the high speed and seemingly even harder to slow it down and take in the view. Many email marketers find it very hard to change less-than-successful practices or gain momentum on new techniques and strategies. However, there is hope! Email marketers share many ailments, but the remedies may not be as painful as one would expect.
The most important things are done at the last second:
You would never choose your brand name, where your office or stores should be located, or who should run your company at the last minute, but we make most of the crucial and impactful decisions at the last moment of our campaigns. Sometimes email marketers literally think about the subject line right before pressing send, as an almost necessary evil. Read more...
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from Mashable http://ift.tt/1i1sD5g ClickZ
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